We are already well into the fourth quarter of 2019. It’s the end of the year and the end of the decade. Maybe you’ve knocked it out of the park this year but maybe you fell short. Either way, I’m willing to bet you’re looking to the shiny, hopeful light of the new year with hope and excitement ready to bring your business to the next level.
As your business grows, your strategies change, twitter continues to get worse, and LinkedIn is still a mystery to most, but one thing stays the same.
Content is EVERYTHING.
More importantly, quality content is everything you need to connect with your customers and clients.
So, how was your content game in 2019? Lacking, sporadic, confusing? On point, clear, and consistent?
No matter your answer, you NEED to be planning your content for 2020 right now. It is imperative that you get this done before the end of the year. I want to see you ready to go come January knowing exactly what it is you’re going to put out into the world.
How are you going to serve your customers next year?
Let’s find out.
But first, I think it’s imperative that you download this Killer Content 2020 workbook and follow along with this post.
Don’t have time to do it now? I get it. You can pin this post and save it for later.
The first step in creating killer content for the next year is to look back on what you created in 2019. What did your audience love and what flopped?
As you’re combing through the analytics for each of your social platforms, take note of any themes you pick up on. Maybe your audience always responds well to quotes on Instagram but they seem indifferent to pictures of your puppy. Maybe longer blog posts with detailed how-tos did better on your blog than the shorter, fluff pieces.
Launches + Events
What products and services have you been dreaming up and working on? 1:1 coaching sessions, a retreat, or an ebook?
If you’re anything like me, you’re always getting ideas. Let’s bring your best ideas to life in 2020.
Determine when it would make the most sense, both from a sales standpoint and with creation in mind, when to launch products and services.
You can create your content plan around your launches so that the education you provide leading up to your launch is logical and can serve as the first step in the sales funnel.
Another great inspiration for content is around any events you’re attending/hosting. Are you going to any conferences, retreats, or meetups related to your business? Talk about it!
Launches and Events should be added to the 5th page in your workbook.
Fill In The Gaps
Now that you can see how your year is shaping up, you can fill in the gaps. Take this month by month, coming up with monthly topics as you go. Long form content like blog posts, IGTV videos, YouTube videos, etc. should be the first thing you brainstorm. Before you get to brainstorming, however, you’ll want to determine the frequency of your posts.
Make sure the frequency of long form content posting is both sustainable for you and provides enough content for your readers. Most YouTubers, for example post once or twice a week and blogging is the same.
Once you have ideas for your long form content for the month, you can pull short form ideas from it. For example if your blog post is going to be something like 5 Steps to Spend Less Time Checking Email, then you could write down that you’ll tweet each of the 5 tips you gave in the blog throughout the week. Repeat this process for each of your social media platforms.
“This feels like it’s more brainstorming than anything. How does this actually help me?”
By now you should have the dates of launches and the titles for the long form content leading up to them. You should also have a ton of ideas for content on other platforms based on your weekly blog or video.
As you begin to create your content for January, you’ll be able to come up with specific, ready-to-go material for your social platforms. But for right now, your editorial calendar is ready to go. You know what you’re posting and when and it’s not even November yet.
Don't have the time to set up your editorial calendar? We can help.
Book a discovery call today to learn how!